Corporate Conversations: CS Tan, Marketing Manager of Yamaha

Brought to you by the Saltycustoms team, Corporate Conversations is a series of Q&A’s that we have conducted with a multitude of talented people who are making huge differences in the respective industries that they work in.

“While problems at work may be a hindrance to others, I find absolute satisfaction in tackling all sorts of challenges!”
Good morning Mr Tan! Do you mind telling us a little bit about yourself?


Of course not! My name is CS Tan, and I’m the Spare Parts and Accessories, Marketing Manager, of Yamaha. I am in charge of the unit sales for this company. I’ve actually been with Yamaha for over 17 years.


Outside of work, I enjoy shopping, travelling and also eating!

Great! Tell us, what keeps you motivated at work?


My strongest motivation are the challenges that come with this job. Every day, I get to take on new obstacles and problems. While problems at work may be a hindrance to others, I find absolute satisfaction in tackling all sorts of challenges!

Image : Unsplash
What do you usually read and how do you consume information?


I read a lot of business, lifestyle and food magazines. I also am an avid reader of cook books. As for the business magazines, my regular materials include Fortune 500 and The Economist.

Image : Unsplash
What do you think are some characteristics of successful people in a company?


I think successful people in the corporate world know the importance of teamwork. Without teamwork, no matter how brilliant you are, you will never get to where you want to be as quickly or as easily as you expect. Also, I think passion is a huge driver for successful people.

Image : Pexels“I see apparel as a form of branding, and t-shirts are very feasible tools for businesses to leverage on”
Awesome! So, what is it about marketing that you enjoy?


Simple - it’s fun! I think marketing is a very fluid and dynamic industry; it is constantly changing and evolving. So, you get to pick up many things as you go along the way.

What is a good marketing campaign to you?


When majority of your customers love your product and you can make a decent profit out of it, you already have a successful campaign. For instance, McDonald’s are always introducing limited edition toys to drive traffic to their stores. I find it a little silly to get up early in the morning to queue up for the toys. However, thousands of people do that all the time. So, for McDonald’s, they can see that as very successful marketing campaigns.

Do you think custom t-shirts are a great, disruptive marketing tool? Why?


Of course. That is why we are using custom t-shirts in our business. I see apparel as a form of branding, and t-shirts are very feasible tools for businesses to leverage on. People are always wearing t-shirts when they are out and about, so that is a good platform for brands to make themselves heard.

How did the t-shirts from Saltycustoms help your campaign?


I think Saltycustoms really brought to life how we envisioned our brand to be. Although we are heavily associated with motorsports, Saltycustoms managed to inject plenty of lifestyle elements into our custom t-shirts, thus steering us away from the typical motorsports apparel. Of course, they also came up with another design that was geared towards motorsports, and I thought it was really beautiful.

“From the designs to the prints, to even the smallest details, Saltycustoms really displayed how innovative they are as an apparel company.”
What do you think differentiates Saltycustoms from the competition?


Innovation, innovation, innovation. From the designs to the prints, to even the smallest details, Saltycustoms really displayed how innovative they are as an apparel company. They showed us some of the awesome possibilities that we never thought were possible.

Image : Unsplash
Lastly, what advice would you give to young marketing executives?


Always keep your eyes and minds open. Be receptive to new things, and learn from your experiences. Remember, every day is a new day, so it’s good to learn something new!

Thanks for your time, Mr Tan! We hope to see you again soon!


Thanks you, Saltycustoms!


If you would like to be featured in our next Corporate Conversations article or would like to nominate someone to share with us their experience, email media@saltycustoms.comor drop us a message at facebook.com/saltycustoms today.

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