Brought to you by the Saltycustoms team, Corporate Conversations is a series of Q&A’s that we have conducted with a multitude of talented people who are making huge differences in the respective industries that they work in.
“Seeing them take on all the odds to perform well on their job and become better and better at what they do is such an amazing experience for me.”
Good day, Aiman! To start, tell us a little bit more about yourself.
Hi Saltycustoms! My full name is Muhammad Aiman, but people around me call me Aiman. I am a franchisee for McDonald’s in Kota Bharu, where we have four McDonald’s stores in. I have been a franchisee since the end of 2005, including as a franchisee trainee for one year.
My passion is in developing people within our organisation and seeing them grow and succeed professionally and personally. Currently, we have around 200 employees across all our McDonald’s outlets in Kota Bharu.
Image : Unsplash
That’s great. Aiman, what keeps you motivated at work?
The people in my workplace are my greatest motivation. Seeing them take on all the odds to perform well on their job and become better and better at what they do is such an amazing experience for me.
“Only through great execution by every team member in the organisation will you achieve great ROI for the money you spent on marketing and advertisements.”
What do you think are some of the intangible traits of successful people in a company?
I think being able to understand other people more than being understood is one of the most important traits, especially when you’re holding a leadership position. As a leader of an organisation, you are expected to solve problems and make decisions quickly. When you try to listen to and understand the needs of your people and your customers, then you’ll be able to adapt your strategies and achieve a positive outcome for your people and customers.
Why do you enjoy marketing?
While I have a background in finance and accounts, I find enjoyment in marketing because as a small business owner, I need to actively go out there and tell people about my products and services.
The most common misconception from people is that they think my business is naturally successful since it’s a McDonald’s franchise, and that I didn’t need to do any sort of marketing.
Marketing is not just about media advertising or distribution of flyers. It is closely linked with operations as well. A marketing plan needs to be strategised and executed at all levels, especially at operations, to “wow” the customers. Only through great execution by every team member in the organisation will you achieve great ROI for the money you spent on marketing and advertisements.
Image : Unsplash
What would you view as a successful marketing campaign?
The success of a marketing campaign is dependent on the marketing objectives. The objective could be brand awareness, value communication or even a new launch. Marketing success is when you have achieved your marketing objectives and your business goals.
“I believe as long as your objectives are in place, custom apparels can provide you with a marketing and branding edge over your competitors.”
Do you think custom t-shirts can be a disruptive marketing tool? Why?
I believe custom t-shirts can be a disruptive tool. Again, it boils down to your objectives. It needs to fit into your organisation’s bigger plans. You need to approach your marketing programme holistically, and I believe as long as your objectives are in place, custom apparels can provide you with a marketing and branding edge over your competitors.
Image : Unsplash
How did Saltycustoms’ products help your marketing campaign?
Our collaboration with Saltycustoms helped us unify our team, especially when we were conducting grassroot activities within our communities. When we’re together as a team, people will see us as a unit, and most importantly, it becomes a conversation piece since the t-shirts feature interesting local design elements.
“Always see things from a bigger perspective.”
What do you think differentiates Saltycustoms from everyone else you’ve used before?
I felt the team put a great amount of detail work into the design of the t-shirts, and they made an effort to understand my business objectives throughout the whole process. Communications were timely and expectations were communicated clearly to me. It was great!
Last but not least, Aiman, what advice would you give to young marketing executives?
Always see things from a bigger perspective. Forget about wanting to create viral marketing campaigns or winning an advertising award. Spend time on understanding the business philosophy of the organisation you work with, for instance, what inspires them and what makes them unique. Understand your business strategically and find out how marketing can fit into your organisation’s plans. That will help you become a better marketing executive. Thank you, Aiman!
Not a problem at all, Saltycustoms! Thank you for having me.