“To have an awesome internal event, you must first understand what the key stakeholders of your company expect to get out of the event.”
Whether it’s a festive party, a company trip, a business workshop or simply a teambuilding exercise, a corporate event is one of the most important aspects in business simply because it brings a company’s most valuable assets – its people – together, and it has the power to reinforce a company’s vision, mission and corporate culture while harnessing the best ideas from its people.
So, imagine if you have been picked as the in-house organiser for your company’s upcoming internal corporate event. What should you do? Well, there’s no need to panic just yet. At Saltycustoms, we have organised more than a fair share of successful internal corporate events that are both memorable and beneficial. So, here are some of our tips for your reference.
1. UNDERSTAND THE GOALS
To have an awesome internal event, you must first understand what the key stakeholders of your company expect to get out of the event. So, what you can do before you embark on the planning is to speak to the influential figures in your company to truly find out what the objectives and expected results of the event are.
To make your life easier, you may create a checklist of all the key deliverables expected from the stakeholders, and use the list as a guide during the planning phase.
Some common deliverables include: - Align multiple departments to improve day-to-day operations - Bring the whole company together to establish future goals and look back on previous performances - Curate innovative and great ideas from employees - Reward employees for a job well done - Celebrate an occasion and bring the people closer
Once you have the deliverables in hand, your job becomes a lot easier.
“You’d be surprised that in most cases, the more creative an idea is, the more successful the event becomes.”
2. GET TO KNOW YOUR AUDIENCE
There’s really no point planning and organising an event that does not even appeal to the people who will be participating in it. If you are planning to organise a golf tournament for a startup whose majority of the employees are in their early 20s, then you are in for a disaster.
So, to ensure that your event will be a resounding success, it’s time to starting talking to the participants. Gather a few of your colleagues and ask them about their interests, their goals, their ideas for a corporate event, their wishes and what they want to get out of the event; then, collate your data and see if it is possible for you to give the people what they want, while keeping your stakeholders happy by keeping the event in line with the deliverables.
3. GET CREATIVE
More often than not, employees already know what to expect from an internal corporate event. Christmas party? A red and green attire theme for the dinner in a nice restaurant. Teambuilding exercise? Probably something that involves physical challenges in an outdoor environment. End-of-the-year company dinner? Lots of long, boring speeches by the CEO.
So, don’t be afraid to shake things up a little bit and start thinking out of the box. Who says you can’t have a session for games during a corporate training? Who says you can’t have a dance-off competition for your company’s Hari Raya dinner? And who says you can’t blow your employees’ minds away by bringing them for a mountain-climbing expedition as a company trip instead of the usual island tours that nobody enjoys?
Don’t be afraid to experiment with ideas, and run through your ideas with your stakeholders and colleauges. You’d be surprised that in most cases, the more creative an idea is, the more successful the event becomes.
“Giving the participants of your event a little gift that carries the identity of the company, like a beautiful and high-quality corporate t-shirt, will undoubtedly lift the morale, sense of pride and belonging, and the determination among the staff.”
4. ESTABLISH A SENSE OF BELONGING
Now that your plans for the event are unfolding nicely, it’s time to come up with something that will bring the people of the company even closer during the event and improve the branding of the company.
Here’s a little insight: corporate clothing can have a massive impact on your workforce, which in turn will benefit your company’s branding and strengthen its identity. Giving the participants of your event a little gift that carries the identity of the company, like a beautiful and high-quality corporate t-shirt, will undoubtedly lift the morale, sense of pride and belonging, and the determination among the staff.
Also, isn’t it cool to commemorate the corporate event with a really cool t-shirt?
5. CREATE THE HYPE
Just because it’s an internal corporate event does not mean that you can’t put in a little effort (and money) to promote it. Draw out a marketing plan, which could include e-mailers, flyers, posters plastered around the office, social media content and even the good ol’ word-of-mouth, and then execute your plan throughout the weeks leading up to the event to remind the participants about the event and to also get them excited about what’s to come. If you have enough time, you may even start creating the hype by releasing some teaser images or short clips to give your co-workers a sneak peek of your grand plan!
“Organise a post-event debrief with your organising committee to find out what went wrong, and what went right.”
6. LOOK BACK BEFORE LOOKING FORWARD
The event may have ended, but your work has not. One of the common overlooked keys to planning a successful corporate event is the post-mortem and an analysis of your recent event.
It is important for you to sit down with your stakeholders, and then the participants, after the event to gather valuable feedback from them. Learn from your mistakes, and remember the positives so that you could strive to improve on them. Organise a post-event debrief with your organising committee to find out what went wrong, and what went right.
Once you have done that, we are very certain that you are more than ready to organise your next kick-ass corporate event.
Want to have beautiful, retail-worthy merchandise to give away during your next corporate event, or want to speak to us more about organising a corporate event? Feel free to email us at firstname.lastname@example.org
or drop us a message at facebook.com/saltycustoms