What is Brand Identity? And how to develop a strong Brand Identity? - Part 2

As you have probably read in our previous blog, brand identity is very important for a company. Now that you know what brand identity exactly is, it is time to see how to develop a strong brand identity. You can read about the steps that need to be taken in this blog. 

Once you’ve locked in who you are as a brand, it is time to create the identity that brings your company to life and shows who you are to the people that matter the most: your customers. In other words, you have to nail your design! Your design is what will build the brand identity of your company. This includes things like your logo, web design, packaging, social media platforms and the uniforms your employees wear. But the question remains, how exactly do you “nail” your design? There are a few important things you need to do to make your design special. 

Typography
Selecting the right typography for your design refers to - you probably already guessed it - the font you will use for your branding materials. There are a lot different kinds of fonts, for example some very popular ones such as Times New Roman or Helvetica. Although choosing a special font is not the most difficult task, it is still very important because it says a lot about the company, so choose wisely. 


Colors
Now the next point is about the colors you want to associate with your company. This point can be very interesting because you can strategically use colors in your brand that will appeal to your customers. Psychological research shows that people have ties to different colors. The color read for example is the color of passion, danger, energy and action. Yellow is the color of sunshine, and that’s all about happiness, positivity, optimism but also about deceit and warning. 
Every color has a different meaning and has a different effect on people, so make sure you do enough research on that before deciding what kind of colors you are going to use. 

Form/ shape
There are 3 different types of shapes you can use for your designs. You might not think that this has a lot of influence on your audience, but it actually has. A logo that is sharp and square will definitely have another effect than a circle and soft edges logo. 
  • Going for a round shape - like circles, ovals and ellipses - create mostly feelings of community, unity and love. 
  • Straight edged shapes - like squares, rectangles and triangles - make people think about strength and efficiency. 
  • Than you also have the option to go for straight lines. Vertical lines suggest masculinity and strength, but horizontal lines suggest tranquility and mellow vibes. 
Logo/ website
Your logo design is the cornerstone in your brand identity. Your logo needs to tell a lot of things about the company such as who you are and what you value. It needs to be appealing and classic. 
Make sure to keep your website updated and relevant. It is one of the mosts representative aspects of your brand identity. Especially when you have an online business or a digital product. I can assure you that your customers will first visit your website before they decide to work with you.


Advantages of having a company merchandise 
You should never stop spreading your branding and increasing your brand awareness. This is important for the growth of your company but also for the successes. To achieve this, designing merchandise for your company can be the right answer. Lucky for you, Saltycustoms is just the right company for you to make this apparel come to life. 

Company merchandise is a proven avenue that allows you to carry out promotional products exclusively, which is a great way to generate extra revenue for your business. One of the many advantages of having company merchandise is your customers being able to see and feel the products. It also enables you to keep up with brand consistency. Interested? Check out our guide to creating awesome t-shirt designs or email us at sales@saltycustoms.com to speak with our Apparel Consultants. 

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